Globally, parents face a series of problems when it comes to buying safe
products for their children or choosing the right parenting and
education services at reasonable prices. Up to 60% of the price of a
children’s product is attributable to marketing and promotion costs.
Brands want to charge a premium, distributors add their commission, and
e-commerce sites and retailers want to recoup promotion costs. 45% of
Chinese moms and dads state cost as the deciding factor for not having a
second child.
Honest and high-quality manufacturers and service providers are punished
because the default position of parents is distrust. China frequently
makes the news for producing fake and dangerous products, ranging from
milk powder to toxic paint on toys. This is exacerbated by fake reviews
and comments, which prevents parents from reliably assessing product
safety and quality or the quality of parenting services like education.
Babystep
Babystep is poised to access the potential of China’s huge market and
before expanding globally, by ensures that parents buy safe products for
their children through the platform. FamilyPoints work directly with
selected producers and brands, eliminate all unnecessary markups, and
pass the savings on to parents. 1.5 million-strong subscriber base from
Babystep.tv and key opinion leaders in the maternity and baby community
will become the early adopters and ambassadors of the FamilyPoints
platform. Transactions and rewards are based on the blockchain and are
therefore publicly visible, complete transparency is assured.
Babystep marked its entry into the maternity and baby market by
developing a portal where new parents could learn parenting techniques
based on science and proven facts, rather than techniques based on
legend or culture. FamilyPoints offerings resonated with parents and
Babystep now has the largest video library of educational parenting
content in the world with more than 1,150 videos localized into 8
languages.
Familypoints: Unique Business Experience in The Market and an Expert Core Team
FamilyPoints is being created to tackle multiple problems in the
traditional maternity and baby industry as it exists today. The entire
ecosystem is built around three core values which fundamentally
undermine the problems parents face today. First, the platform allows
users to earn substantial rewards and savings while purchasing the goods
and services that are essential in providing good quality childcare.
Second, the platform’s integration with blockchain is absolutely vital
in establishing a system of trust. Finally, the platform leverages the
rewards a customer can earn and a system which ultimately promotes the
best products and services to provide parents with a positive
educational impact. FamilyPoints ecosystem turns the high markup model
on its head by giving back the cost savings we create to end users and
providing an environment where those users have the ability to invest in
the education of their children.
FamilyPoints will have live streaming capabilities so experts and
language teachers can run free and paid webinars and classes for parents
and children. Parents can search for and directly speak with parenting
experts on FamilyPoints to ask any questions that they may have. Experts
are asked to provide the first 10 minutes of the first call with a new
customer for free.
System Overview
The first stage of shopping in both the traditional and FamilyPoints
scenarios are the same: the customer logs onto a platform to purchase a
product. The platform shows customers both the product price (US$100)
and the reward that is available in points once the transaction is
completed. FamilyPoints provides reward points by eliminating high
product margins. However, unlike most reward systems on other platforms,
FamilyPoints gives back between 5% and 40% of the product price through
reward points.
What is a FamilyPoints Token?
FamilyPoints Token (FPT) is an ERC20 compliant token which can be traded
on cryptocurrency exchanges and stored in Ethereum-compatible wallets.
FPT tokens are discount tokens that can be redeemed for products and
services on the FamilyPoints platform. Using FPT, users can receive
discounts of up to 80% on subscription fees. Additionally, users can
also use FPT to purchase certain products or services with significant
discounts.
Business Model
Babystep is planning on establishing a hybrid subscription and
marketplace model for the FamilyPoints platform. All users must pay a
nominal subscription fee to participate in the FamilyPoints platform
services. Subscription fees can be paid in local fiat currencies. Users
may use FPT to receive discounts of up to 80% on the cost of their
subscription. Shoppers gain immediate benefits of subscribing to the
FamilyPoints platform through the savings they will earn. Finally,
retailers and manufacturers can eliminate the middleman and sell their
goods directly from their factories to end users and pass on huge
savings.
ICO Crowsale
Token :
|
FPT
|
PreICO Price :
|
1 FPT
= 0.10 USD
|
Price :
|
1 FPT
= 0.10 USD
|
Bonus :
|
Available
|
Platform :
|
Ethereum
|
Accepting :
|
XEM,
BTC, ETH, LTC, BCH, Fiat
|
Soft cap :
|
3,000,000
USD
|
Hard cap :
|
25,000,000USD
|
Team
Team
|
Ainar Abdrahmanov - CEO & Founder
Aloysius Kee - Chief E-commerce Officer
Shaoming Yang - Chief Business Development Officer
Mikhail Konoplev - Member, Advisory Board, Head of International
Development, houzz.com
Dmitriy Lezhnev - Chief Technology Officer
Yan Fisher - Head of Production
Ana Rivas - Lead Expert and Chief Methodology Officer
Ivan Solovyev - Country Director, China
James Jeong - Business Development Manager
Jinwei Li - Ecommerce Project
Manager
Filipp Panfilov - Product Owner, babystep.expert
Svetlana Kolesnikova - Director, Administration
Sonia Sharma - Country Manager, India
|
Advisors
|
Ken Huang
Youngyuan Li
Leonard Grayver
Kenneth Oh
Artem Tolkachev
Dr. Paul Hampton
|
Quik Links
Written By: putri_dewi
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1132669;sa=summary
address of ethereum wallet: 0x4aD3D0C2A47FfA55547DBb36630A77912BC5Ff21
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1132669;sa=summary
address of ethereum wallet: 0x4aD3D0C2A47FfA55547DBb36630A77912BC5Ff21
FAMILYPOINTS: AN ANSWER WHEN THE LARGEST GROWING INDUSTRY NEEDS INNOVATION
Reviewed by Putri Gairah Crypto
on
Februari 16, 2018
Rating:
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